Privacy Policy

Last Updated: August 8, 2026

VITALLessent (“VITALLessent,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit our website, make a purchase, communicate with us, interact with our advertisements, subscribe to marketing communications, or otherwise use our services (collectively, the “Services”).

This Privacy Policy should be read together with our Terms of Service and other applicable policies.

By using the Services, you acknowledge the practices described in this Privacy Policy. Where consent is required by applicable law, we will request it separately.

1. Personal Information We Collect

The personal information we collect depends on how you interact with us.

We may collect the following categories of information.

A. Contact Information

This may include:

• name;

• email address;

• telephone number;

• billing address;

• shipping address; and

• other contact information you voluntarily provide.

B. Order and Transaction Information

When you make or attempt to make a purchase, we may collect information such as:

• products purchased or considered;

• order number;

• order history;

• purchase amount;

• discounts or promotional codes;

• shipping method;

• transaction status;

• refund information;

• return information; and

• related customer service information.

C. Payment Information

Payments may be processed through Shopify and/or authorized third-party payment providers.

Depending on the payment method used, payment providers may collect information such as your payment card details, billing information, payment account information, or other financial information necessary to process the transaction.

VITALLessent does not necessarily receive or store complete payment card numbers. Payment information may instead be processed directly by authorized payment providers according to their own security and privacy practices.

D. Device and Technical Information

When you use our Services, certain information may be collected automatically, including:

• IP address;

• browser type;

• device type;

• operating system;

• device identifiers;

• approximate location derived from IP address;

• referring website or source;

• pages viewed;

• links clicked;

• date and time of visits;

• interaction with our website;

• shopping activity; and

• other technical and usage information.

E. Customer Service Communications

If you contact us, we may collect:

• your contact information;

• order information;

• contents of your message;

• previous communications with us;

• photographs or documents you voluntarily provide in connection with an order issue; and

• other information necessary to respond to your request.

F. Marketing Information

If you subscribe to or interact with our marketing, we may process information relating to:

• email subscriptions;

• marketing preferences;

• advertisements viewed or interacted with;

• campaign attribution;

• promotional interactions;

• website activity associated with advertising campaigns; and

• opt-in and opt-out preferences.

G. Reviews and User-Submitted Content

If you voluntarily submit a product review, testimonial, feedback, photograph, or other content, we may collect and process the information contained in that submission.

Please avoid including sensitive personal information in publicly submitted reviews or other public-facing content.

2. How We Collect Personal Information

We may collect personal information:

Directly from you, including when you place an order, contact us, submit a form, subscribe to marketing, request a refund, or otherwise provide information.

Automatically, through cookies, pixels, tags, local storage, server logs, and similar technologies.

From service providers, such as Shopify, payment processors, fulfillment providers, shipping carriers, analytics providers, advertising platforms, fraud prevention services, and other vendors supporting our operations.

From advertising and marketing partners, where permitted by applicable law.

3. How We Use Personal Information

We may use personal information for purposes including:

Providing Our Services

To:

• process orders;

• process payments;

• fulfill purchases;

• arrange shipping;

• provide tracking;

• manage refunds;

• respond to customer service requests; and

• otherwise perform our obligations relating to your purchase.

Customer Support

To:

• respond to questions;

• investigate delivery issues;

• resolve complaints;

• process refund requests;

• investigate damaged or incorrect products; and

• communicate regarding your account or order.

Security and Fraud Prevention

To:

• authenticate transactions;

• detect suspicious activity;

• prevent fraud;

• protect our customers;

• protect our website and systems;

• enforce our policies; and

• investigate potentially unlawful activity.

Marketing and Advertising

Subject to applicable law and your available choices, we may use information to:

• send promotional communications;

• measure marketing performance;

• understand advertising effectiveness;

• personalize marketing;

• create or use advertising audiences;

• show advertisements that may be more relevant to you; and

• measure interactions with advertisements.

Analytics and Improvement

We may use information to:

• understand how customers use our website;

• analyze traffic;

• improve website performance;

• improve products and customer experience;

• identify technical problems;

• understand purchasing patterns; and

• measure the effectiveness of our Services.

Legal and Compliance Purposes

We may process information where reasonably necessary to:

• comply with applicable laws;

• respond to lawful requests;

• maintain business and tax records;

• establish, exercise, or defend legal claims;

• enforce our agreements;

• investigate fraud or unlawful activity; and

• protect our legal rights or the rights of others.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, SDKs, local storage, and similar technologies.

These technologies may be used for:

• essential website functionality;

• remembering preferences;

• shopping cart functionality;

• security and fraud prevention;

• analytics;

• measuring website performance;

• marketing attribution;

• advertising; and

• personalization.

Depending on your location and applicable law, certain non-essential technologies may require your consent or may be subject to opt-out rights.

For more information, please see our Cookie Policy & Privacy Choices.

5. Shopify

Our online store is powered by Shopify.

Shopify provides the ecommerce infrastructure that enables us to operate our store and may process personal information in connection with your interaction with our Services.

Depending on the services you use, Shopify may process information relating to your:

• device;

• browser;

• website interactions;

• shopping activity;

• orders;

• payments;

• account or Shop services; and

• other ecommerce interactions.

Shopify may process certain information on our behalf and may also process certain information under its own privacy terms depending on the Shopify service involved.

We encourage you to review Shopify's applicable consumer privacy information for additional details about Shopify's processing activities.

6. Payment Providers

We use authorized payment providers to process transactions.

Payment providers may process information necessary to:

• authorize payments;

• complete transactions;

• prevent fraud;

• process refunds;

• comply with financial regulations; and

• resolve payment disputes.

The information processed depends on the payment method selected during checkout.

Payment providers may operate under their own privacy policies and legal obligations.

7. Fulfillment Providers and Shipping Carriers

We may provide personal information to fulfillment providers, warehouses, shipping carriers, logistics providers, and related service providers where necessary to fulfill and deliver your order.

This information may include:

• name;

• shipping address;

• telephone number;

• email address;

• order contents; and

• other information reasonably necessary for delivery.

These providers should only receive information reasonably necessary for the relevant service, subject to applicable contractual and legal requirements.

8. Analytics

We may use analytics technologies and service providers to understand how visitors interact with our website.

Analytics information may include:

• pages viewed;

• sessions;

• traffic sources;

• approximate location;

• device information;

• browser information;

• interactions;

• conversions; and

• other usage information.

Where required by applicable law, non-essential analytics technologies will be subject to appropriate consent or privacy controls.

9. Advertising and Meta Technologies

We may use advertising technologies provided by third-party platforms, including Meta technologies, to advertise VITALLessent and measure advertising performance.

Depending on our configuration, your consent, applicable law, and the technologies involved, advertising platforms may receive information concerning:

• website visits;

• pages viewed;

• products viewed;

• shopping activity;

• purchases or conversions;

• device/browser information;

• advertising interactions; and

• identifiers used for advertising or measurement.

Such information may be used for advertising measurement, attribution, audience creation, personalization, or targeted advertising where permitted.

You may have the right to opt out of certain uses of personal information for targeted advertising or the sale or sharing of personal information under applicable law.

Please see our Cookie Policy & Privacy Choices for information about available controls.

10. Email and Marketing Communications

If you choose to receive marketing communications, we may use your contact information to send information concerning:

• products;

• promotions;

• special offers;

• store updates; and

• other VITALLessent marketing.

You may unsubscribe from marketing emails using the unsubscribe link included in marketing communications or by contacting us.

Transactional communications concerning orders, payments, security, refunds, or customer service are not necessarily marketing communications and may continue where necessary to provide the Services.

11. When We Disclose Personal Information

We may disclose personal information to categories of recipients including:

• Shopify;

• payment processors;

• fulfillment providers;

• warehouses;

• shipping carriers;

• customer service providers;

• analytics providers;

• advertising and marketing providers;

• email service providers;

• fraud prevention and security providers;

• professional advisers;

• governmental or regulatory authorities where legally required; and

• other vendors necessary to operate our business.

We do not authorize service providers to use personal information beyond what is permitted by our agreements and applicable law.

12. Business Transactions

If VITALLessent or the business operating VITALLessent is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar corporate transaction, personal information may be disclosed or transferred as part of that transaction where permitted by law.

Any successor's processing of personal information will remain subject to applicable privacy obligations.

13. Legal Disclosures

We may disclose personal information when we reasonably believe disclosure is necessary to:

• comply with applicable law;

• respond to a valid court order, subpoena, or governmental request;

• enforce our agreements;

• investigate fraud;

• protect our rights;

• protect customers or other individuals; or

• address security or safety concerns.

We do not intend to disclose more information than reasonably necessary for the applicable purpose.

14. Sale, Sharing, and Targeted Advertising

VITALLessent does not sell personal information for money in the ordinary meaning of the word “sell.”

However, some U.S. privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” broadly enough that certain disclosures involving advertising cookies, pixels, or advertising partners may fall within those definitions even when no money is exchanged for the information.

Where applicable law provides the right to opt out of these activities, eligible consumers may exercise that right through the privacy controls provided on our website or by contacting us as described below.

Where required, we will also process recognized browser-based opt-out preference signals in accordance with applicable law and our technical capabilities.

15. Your Privacy Choices

Depending on where you live and applicable law, you may have rights regarding your personal information.

These may include the right to:

• request access to personal information;

• request information about how personal information is processed;

• request correction of inaccurate personal information;

• request deletion of personal information;

• obtain a portable copy of certain information;

• opt out of certain targeted advertising;

• opt out of certain sales or sharing of personal information;

• limit certain uses of sensitive personal information where applicable;

• withdraw consent where processing is based on consent; and

• appeal certain decisions concerning privacy requests where applicable.

These rights are not absolute and may be subject to legal exceptions.

16. U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights under applicable comprehensive state privacy laws.

Where such laws apply to VITALLessent and to the particular processing activity, we will honor the rights required by applicable law.

These rights may include:

• access;

• correction;

• deletion;

• portability;

• information about categories of personal information processed;

• information about categories of third parties;

• opt-out from sale;

• opt-out from targeted advertising;

• opt-out from certain profiling;

• limitation of certain sensitive data processing; and

• the right to appeal certain privacy decisions.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

17. California Privacy Rights

If the California Consumer Privacy Act, as amended (“CCPA”), applies to VITALLessent and to your personal information, California residents may have rights including:

• the right to know/access;

• the right to request deletion;

• the right to correct inaccurate personal information;

• the right to opt out of the sale or sharing of personal information;

• the right to limit certain uses and disclosures of sensitive personal information, where applicable; and

• the right not to receive discriminatory treatment for exercising applicable CCPA rights.

As described above, certain advertising-related disclosures may potentially constitute “sharing” under the CCPA even where we do not sell personal information for monetary compensation.

Eligible consumers can exercise applicable opt-out rights through our Your Privacy Choices mechanism or another method we make available as required by law.

18. Global Privacy Control and Universal Opt-Out Signals

Where required by applicable law, we recognize qualifying browser-based universal opt-out mechanisms, such as Global Privacy Control (GPC), as requests to opt out of covered sale, sharing, or targeted advertising activities.

The effect of such a signal may depend on:

• applicable law;

• browser or device;

• whether the signal is enabled;

• the processing activity involved; and

• the technical context in which the signal is received.

A browser-based signal may apply only to the browser or device from which it is sent unless applicable law requires otherwise.

19. Exercising Your Privacy Rights

To exercise an applicable privacy right, you may:

• use the Your Privacy Choices link or privacy controls available on our website; or

• contact us at vitallessent@gmail.com.

Please describe the request and provide enough information for us to identify the relevant customer relationship or records.

We may need to verify your identity before completing certain requests.

We will only request information reasonably necessary for verification and will process requests within the time required by applicable law.

20. Authorized Agents

Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf.

We may request reasonable evidence that the agent has authority to act for you and may require direct verification from you where permitted by law.

21. Appeals

Residents of jurisdictions that provide a right to appeal a decision concerning a privacy request may submit an appeal by contacting:

vitallessent@gmail.com

Please identify the original privacy request and state that you are requesting an appeal.

We will respond as required by applicable law.

22. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business and legal purposes.

Retention periods may depend on:

• our relationship with you;

• order and transaction history;

• accounting requirements;

• tax requirements;

• fraud prevention;

• chargeback periods;

• dispute resolution;

• contractual obligations;

• legal claims;

• applicable statutes of limitation; and

• other legal requirements.

Different categories of information may therefore be retained for different periods.

When information is no longer reasonably necessary, we may delete or anonymize it subject to applicable law and technical limitations.

23. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, network, storage system, or electronic transmission method can be guaranteed to be completely secure.

You are responsible for using appropriate precautions when using the internet and for protecting any credentials associated with services you use.

If we become aware of a security incident involving personal information, we will take steps required by applicable law.

24. International Data Transfers

VITALLessent, Shopify, and our other service providers may process personal information in countries other than the country in which you live.

As a result, personal information may be transferred to or accessed from jurisdictions with different data protection laws.

Where applicable law requires specific safeguards for international transfers, we will use appropriate lawful mechanisms.

25. European Economic Area, United Kingdom, and Switzerland

Where applicable data protection law applies, including the GDPR or UK GDPR, individuals may have rights concerning their personal data.

Depending on the circumstances, processing may be based on:

• performance of a contract;

• compliance with a legal obligation;

• legitimate interests;

• consent; or

• another lawful basis recognized by applicable law.

Applicable rights may include:

• access;

• rectification;

• erasure;

• restriction;

• objection;

• portability;

• withdrawal of consent; and

• the right to lodge a complaint with an appropriate supervisory authority.

Where processing is based on consent, withdrawal of consent does not affect the lawfulness of processing that occurred before withdrawal.

Where we rely on legitimate interests, we consider those interests against the rights and interests of affected individuals as required by applicable law.

26. Children's Privacy

Our Services are not directed to children, and our products are not marketed for purchase by children.

We do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us unlawfully, please contact us so that we can investigate and take appropriate action.

27. Sensitive Personal Information

We do not ask customers to provide medical diagnoses or other sensitive health information as part of an ordinary purchase.

Please do not submit unnecessary medical or other sensitive information through reviews, general contact forms, or customer service communications.

If information that may be considered sensitive under applicable law is provided or processed, we will handle it in accordance with applicable legal requirements.

28. Third-Party Websites and Services

Our Services may contain links to websites or services operated by third parties.

We do not control the privacy or security practices of independent third parties.

When you leave our website or interact directly with another provider, its privacy policy and terms may apply.

We encourage you to review the privacy practices of third-party services you choose to use.

29. Do Not Track

Some browsers provide a “Do Not Track” setting.

Because there is not a single universally applicable legal or technical standard governing all Do Not Track signals, our response may vary.

Where applicable law requires recognition of a qualifying universal opt-out mechanism such as Global Privacy Control, we will process the signal as required by applicable law.

30. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• our business practices;

• technologies;

• service providers;

• legal requirements; or

• our Services.

When we update this Policy, we will update the “Last Updated” date.

Where applicable law requires additional notice or consent for a material change, we will provide it.

31. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, contact:

VITALLessent Privacy Team
Email: vitallessent@gmail.com
Website: vitallessent.com

Additional information about the business responsible for VITALLessent and its legal contact details is available in our Contact Information & Legal Notice.